## Why is Value Betting superior to using Gut Instinct?

If you keep placing bets on outcomes of events, just because you fancy teams/players to win (Gut Instinct), without considering the odds fully then you will likely be losing money in the long run. Value betting involves independently considering if the odds offered are better than the true probability of the outcome happening, and only placing bets if that is the case. Let’s start our **Why is Value Betting superior to using Gut Instinct?** article off with an example:

Let’s say you are considering placing a bet in an event in which there are two outcomes only, e.g. the final of a competition where either team/player A wins, or team/player B wins (no draws possible). You need to calculate the true probabilities of the outcomes. This requires taking into account a lot of factors (prior results, injuries, officials, form etc. – variables will depend on what event you are betting on), and coming up with a statistical model (which may require, amongst other things weighting the factors).

Let’s say you calculate A wins two-thirds of the time, and B wins one-third of the time:

Two-thirds of the time is the same as odds of 1/2*, i.e. for every 1 time they don’t win, they will win 2 times.… Read the rest