Paddy Power Unveils The World’s Longest Free-Standing Billboard, On Cleeve Hill Overlooking The Cheltenham Racecourse

Top bookie Paddy Power unveiled the world’s longest free-standing billboard today located on Cleeve Hill overlooking Cheltenham Racecourse.

The colossal Paddy Power sign is a staggering 270ft long eclipsing the previous world record holder which stood at 160ft long and also dwarfs the iconic Hollywood sign in Los Angeles.

As well as being the world’s longest sign, the giant Paddy Power sign stands at a mighty 50 feet in height – making it taller than three double-decker London buses stacked on top of each other.

Race-goers will have an added reason to keep an eye on the sign on the opening day of The Festival as the bookie plans to release clouds of green smoke to welcome the first winner of the day past the finishing post.

Paddy Power himself said: “Cheltenham is the biggest and the best race meeting in the world so we wanted to build a monument to reflect and celebrate that. Everyone knows how much the Irish love Cheltenham, so we are delighted to finally have built them a sign to celebrate what many people call the Irish people’s second home in true Hollywood style.”

STAT ATTACK
Paddy Power sign

• 270 feet long (82 metres)
• 50 feet high (15 metres)
• Almost 100 tonnes in total
• 60 man build crew
• 3 years in the making
• Over 1000 man hours to design and build
• Landmarks dwarfed by the Paddy Power sign:
• At over 270ft wide that’s longer than the world’s largest free-standing billboard in Manila, Philippines (160ft)
• Taller and bigger than the Hollywood sign (45ft by 200ft)
• Longer than the famous Cerne Abbas Giant in Dorset (180ft)
• At over 50ft high that’s taller than three double-decker London buses stacked on top of each other

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